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Introducing Prime Retail by GM Financial

Prime lending designed exclusively for GM dealers

As GM’s captive lender, we’ve been hard at work expanding our product offerings beyond our expertise in nonprime financing so we can better support GM dealers nationwide. That’s why we’ve developed a prime retail lending program exclusively for GM dealers.

On Nov. 1, send GM Financial all of your prime applications

GM Financial now supports Chevrolet, Buick, GMC and Cadillac dealers with a prime APR retail solution for your customers. We’ve upgraded our systems so dealers will receive fast, automated decisions for prime customers and quick funding on these deals.

A prime reason to work with GM Financial

If you are not doing business with us, it’s easy to get started! Just give us a call 1-888-556-4616 to begin the activation process. GM and GM Financial field teams are fully committed to ensure flawless integration and best in class levels of service for GM dealers nationwide.


GM Financial has consistently worked with GM to provide programs to attract more customers and provide one destination for all of your auto financing needs. We are specifically focused on dealer success through our line of Commercial Lending Services which includes floorplan financing for new, used, demo or rental inventory.

Compare floorplan rates today

Get a personalized floorplan comparison for your dealership and see how GM Financial’s Commercial Lending program looks side-by-side with your current lender’s program. Fill out the form below and a dealer representative will contact you to get started.

360 degrees of Auto Finance Solutions

A full-circle GM experience for dealers and customers

For your customers

  • Prime & Nonprime Retail
  • Extended Protection Plans
  • The Right Lease℠
  • Commercial Vehicle Lending*

For your dealership

  • Commercial Lending
  • Remarketing Solutions
  • GMF DealerSource℠
  • Dealer Training

* 2015